“We're using the answers on the quiz as conversion events for TikTok. TikTok isn't seeing basically anything happening in the app — they're learning who our user is based on the answers that they're giving us and then learning off what a good user looks like off of those conversions, which are just answering the question.”

Use quiz answers as TikTok pixel conversion events to teach the algorithm your ideal user

Stewart solved the deep-funnel attribution problem on TikTok by routing users from ads to a web quiz, then firing TikTok pixel events on specific quiz answers that correlated with high-quality subscribers. TikTok never needed to see in-app events — the quiz answer became the training signal. This technique bypassed iOS 14 attribution limits, accelerated algorithm learning, and let Stewart iterate ad spend multiple times per day rather than waiting for downstream conversion data.