Founder Playbook
Mindset
“a question that I always encourage people to ask themselves is am I playing the right game yeah right it's like what game what game are you playing right”
Ask "am I playing the right game?" before optimizing within one
Most strategic dead-ends aren't bad execution — they're great execution of the wrong game. Khe ran $1.3M in cohort-based courses over 3 years, then realized the underlying game was "be excellent at digital marketing" which he didn't care about. Schedule a recurring "am I playing the right game?" review every 6-12 months. The question is supposed to be uncomfortable; if you can't name the game you're in, that's the answer.
K
Khe Hy
RadReads / The Examined LifeEx-Wall Street, ~9 years as a creator-entrepreneur. RadReads newsletter (250+ consecutive weekly essays, 419+ issues twice-weekly) + The Examined Life podcast. Did ~$1.3M over 3 years of cohort-based courses, then walked away from the info-products game.
The Bootstrapped Founder
Khe Hy — Breaking Free from the Rat Race· 39:35