“the things that we're we're really good at three things writing is like email newsletter Twitter and um podcasting which is just long form conversations and so it's like and the things where we really try to fit into a box Instagram LinkedIn Tik Tok YouTube it sucks and we hate it”

Pick the formats you have natural ease at — quit the ones you fight

Audit each platform against energy spent vs output quality. Khe's answer: newsletter, Twitter, podcast = ease and quality. Instagram, LinkedIn, TikTok, YouTube = forced and bad. He quit the second list. You don't owe every algorithm your attention — pick 2-3 formats where you create from natural strength and ignore the rest, even if those rest are objectively where the audience growth is. Forced output ages badly and burns the creator.