Founder Playbook
Mindset
“I have a success statement what does success mean to me and so my success statement is I want to express myself creatively every day uh and that includes what I wear it's very important for me to be able to wear what I want to wear I like fashion... I want to own my time like be flexible... never feel rushed... surf every day”
Write a personal success statement from first principles, not borrowed metrics
Borrowed success metrics (ARR, follower count, exit size) drift you into someone else's game. Replace them with a 5-7 bullet success statement listing what your day actually looks like: how you dress, how you spend mornings, who you work with, what you do daily, what you refuse to do. Khe's includes "surf every day" and "never feel rushed." Audit every commitment against the statement — anything that conflicts gets cut.
K
Khe Hy
RadReads / The Examined LifeEx-Wall Street, ~9 years as a creator-entrepreneur. RadReads newsletter (250+ consecutive weekly essays, 419+ issues twice-weekly) + The Examined Life podcast. Did ~$1.3M over 3 years of cohort-based courses, then walked away from the info-products game.
The Bootstrapped Founder
Khe Hy — Breaking Free from the Rat Race· 12:10