“4020 2020 like 40% building public because we want eyeballs on our project so yeah just talk about what you're doing 20% wisdom bomb you know those like short reposable wisdom like an expert that's okay we need that kind of to drive growth 20% supporting others I think a lot of people are doing very well in that but it's not just about you and then the last 20% is personality like not not talk about everything you like but pick three things you care in your personal life”

Use the 40/20/20/20 content mix — work / wisdom / others / personality

Concrete content mix for a founder-led personal platform: 40% your active building work (asks, updates, decisions), 20% standalone wisdom/insight posts that travel, 20% supporting and amplifying other people, 20% personality — pick exactly 3 personal-life topics you actually care about (family, pets, a hobby) and let those recur. The 80% non-personal mix builds authority; the 20% personality makes you a person worth following.