“I think people really get fixated in you have to talk about what is done but I teach them to talk about what is coming so like oh I think about why do people care so much about follower account I don't know so you want to write about that but you don't know okay now you ask the community... if you take their feedback you improve your product and then you tell people I use your feedback this is the newer version that is building in public because it creates a loop of conversations”

Build in public means sharing what's coming, not just what's done

Default "build in public" content is recapping work already shipped — boring, low-signal, no relationship. Real building-in-public is the loop: share what's coming next → ask the community a real question → publicly use a piece of their feedback → ship the better version. Each loop converts followers into invested co-creators. Posting MRR charts doesn't do this; asking "should v2 have feature X or Y?" does.