Founder Playbook
Pricing
“at six Monon Mark she came to me she's like cavon when are you going to start charging people and I was like oh I woke up at that moment... a student or member whatever you call them uh in my program and then couple days ago she sent a message to me she's like Kavon like of all the value that you create you're charging like penis you're not charging enough”
Have an outside partner who pushes you to charge more — creators self-limit prices
Solo creators systematically under-price because they're inside their own work. Arvid's partner Danielle doubled his product prices with no drop in volume; Kevon's wife Lydia forced him to start charging at month 6; later a student told him directly he was undercharging. Designate one specific person — spouse, customer-advisor, mastermind buddy — whose job is to audit your pricing twice a year and tell you the uncomfortable answer. Without that voice, your prices stay low forever.
K
Kevon Cheung
Build in Public MasteryCreator-educator behind Build in Public Mastery (course + community + 30-day challenges). Iterated through community → cohort → video lessons → video+challenge hybrid over ~3 years. Known for the broccoli brand identity and the 40/20/20/20 content mix.
The Bootstrapped Founder
Kevon Cheung — Embracing Vulnerability in Startup Culture· 10:00