“When people cancel their trial we re-engage them with an offer and that works quite well. It's really interesting that they're non-committed enough to be like no I'm not paying for this — but then you present them with a deal and they take it.”

Re-Engage Trial Cancellers With a Discount Offer — It Works Even When Intent Seemed Low

Opal sends a 50% discount offer to users who cancel their free trial via push notification and in-app modal. Despite the canceller's apparent low intent, this re-engagement converts at a meaningful rate. Trial cancellers are still in-app, still context-aware, and a discount reframes the commitment. This was one of the few post-onboarding re-engagement experiments that succeeded out of many failures.