“From the very first week on the App Store until today we've released one app version every single week on Monday. By Thursday you're like let's get something in because I want to see the number change next week.”

Weekly Shipping Cadence Creates the Iteration Rhythm That Makes 121 Tests Possible

Opal shipped a new app version every Monday without exception, from launch through $5M ARR and beyond. This cadence created a natural experiment loop: change something Monday, measure the effect by the following Tuesday when day-8 cohort data lands. Without this discipline, 121 A/B tests in the same period would have been impossible.