“Don't build multiple products and launch them all at once because every time you build a product you need to give it a decent amount of time to do the marketing and grow it without distractions.”

Launch One Product Fully Before Adding a Second — Never Split Focus

Katie's explicit playbook step is to build and launch only one product first, giving it dedicated time for marketing and user feedback before starting the next. Splitting attention across multiple simultaneous launches dilutes both the marketing effort and the feedback signal from early users, making it harder for any single product to gain traction.