“customers started sending us requests for new features in that plug-in and sometimes it was best to achieve that not through a feature but a completely different plug-in”

Let Customer Requests Reveal Your Next Product, Not a Planning Session

Katie never sat down with a list of 19 ideas — the portfolio grew organically from listening to paying users. Spinning a frequently requested feature into a separate product keeps the core plugin lean while creating a new revenue stream the customer already wants to buy.