“the easiest one to start with is younger you you a couple years ago what would like you three to five years ago what what would that younger you like just kill to know and to find out and start creating content there and over time you'll start to be like oh God it feels really good when I write about this stuff”

Write to yourself 3-5 years ago — that's your easiest target reader

If you can't name your target audience yet, name yourself 3-5 years ago. You already know exactly what that person was struggling with, what they didn't know, what would have saved them six months. Write to that person specifically. After 50-100 posts you'll notice which topics resonate most and your real target audience will sharpen from there — but younger-you is the unfailing starting point.