“you're not going to build a true like platform um a true kind of brand that people know like know as you and associate with you and you you don't build Authority by using social media as like your own personal Journal it's not it is not like live journal from what is that the late 90s”

Tie every personal share to a lesson — don't use social as a journal

Personal context belongs in your posts — but tied to a takeaway. Kasey overshares deliberately (medical condition, dog attack, divorce) but every personal share connects to a craft lesson or business angle. The rule of thumb: if you can't finish the sentence "…and here's what this taught me about [your topic]," save the post for your private journal. Wedding photos and crying nights belong in personal channels, not your professional platform.