“everything else in their career they would never Just Wing something they would have a plan they would know what they were doing they would have goals and so they don't have that and it's not surprising that they struggle to see results... narrow the scope yes have a have a plan like be like hey I'm going to talk about these few things that I really know about”

Bring the same strategic discipline to content that you bring to business

Seasoned founders quietly throw out everything they know about business strategy the moment they touch social. They'd never ship a product without a target customer, but they post without knowing who they're writing for. Before you post again, write down 3 things: (1) the specific audience you want to attract, (2) the 3-5 topics you'll commit to, (3) the outcome you want each post to drive. Then publish only inside those rails.