Founder Playbook

Mindset
the most likely reaction if you say the quote wrong thing or you don't do it right is that you just get crickets and literally no one sees it or engages with it or responds at all it's like the them finding it and like going mad and you know with the pitchforks and the Torches like it's it's it's pretty unlikely

The most likely consequence of a "bad" post is crickets, not cancellation

Your imagined worst-case is a mob with pitchforks; the actual worst-case for ~99% of posts is silence. On LinkedIn especially, where most professional content lives, getting trolled or cancelled is statistically rare — the post just falls into the algorithmic void. Calibrate your fear to the real distribution of outcomes (mostly crickets, occasionally a small win), not to the dramatic tail-risk that almost never actually fires.


K
Kasey Jones
Growth Strategy Coaching / Power Year PlatformGrowth strategy coach for CEOs and small business owners — co-launched the Power Year Platform cohort with Erica Schneider. Built a personal platform on LinkedIn (video) and Twitter through strategic vulnerability after a serious dog attack and a degenerative neurological condition shaped her writing voice.
The Bootstrapped Founder
Kasey Jones — The Art of Strategic Self-Revelation in the Digital Age· 4:50
More tactics from Kasey Jones