“the biggest thing that comes into play for more seasoned entrepreneurs um or more seasoned people professionals who want to start building their personal platform is the fact that like there's just a lot more at stake... they tend to be much more afraid about public ridicule and especially women are terrified of trolls and bullies and being cancelled”

The burden of experience is what blocks seasoned founders, not lack of ability

Twenty-something Twitter "brand gurus" sound confident because they have nothing to lose — no decades of behind-the-scenes work, no complex social network, no professional reputation at stake. Seasoned founders freeze for the opposite reason: there's genuinely more downside if a post lands badly. Recognize that the fear isn't weakness, it's a rational tax on accumulated reputation — and the way through it is calibrating how much that tax actually costs (almost nothing) versus how much the audience-building actually pays.