“Good thing about Meta Ads library is that it's all public. You can go into any of your competition's dashboard and see which ads are working for them, where they're putting more money… Just copy what works for them and start like that.”

Copy winning creatives from your competitors' Meta Ads Library — it's all public

Competitor ad libraries are a free shortcut to a working creative strategy. Watching which ads competitors keep running reveals what is converting, so new entrants can model proven hooks and formats instead of starting from scratch.