“We translated the app to Spanish, we started running ads on South America, and we were spending less than 50 bucks a day on ads. And that's what worked for us from the start up until this day.”

Translate to Spanish and run cheap South America ads — $50/day buys real volume

Translating the app and running ads in South America let the team scale on under $50/day in CPMs. Skipping the expensive US auction at the start and using a native-language advantage is how the paid engine was built — geo-arbitrage on Meta and TikTok still works.