“Once you've tested that in a few different ways you can also use emails for this if you've got a good size email base you can test with push notifications you can test this in different ways once I start to get confident of like hey we're consistently seeing this win that's when I start to test integrating it step by step.”

Confirm Messaging Signal Across Multiple Channels Before Hardcoding It Into the App

A messaging winner in one channel might be an artifact of that channel's audience or format. Daphne's rule: confirm the signal in at least two channels (e.g. Meta ads + email or push) before integrating the message into onboarding, paywalls, or app store copy. Consistent wins across independent channels give the confidence needed to invest in full product integration.