“I'll narrow that down and then what I'll do before I integrate it into all the messaging of the app itself is I'll test it first... understanding which angles the competitors are going on because back to the weather app like if everyone's just saying you know check it within a moment or talk about the weather like then you're not going to stand out.”

Use Competitor Analysis to Find Messaging White Space, Not Validate Your Own

Competitor analysis in a JTBD context isn't about copying what works — it's about identifying which angles are already saturated so you can own a different one. If every weather app says 'check the weather quickly,' that job is commoditized. Daphne maps competitor messaging first to find the angles that are still unclaimed, then tests those in ads.