“When we're talking about messaging and integrating it we need to be looking at every single visual we do every single message we do like how can we bring this across to the user in a way that it then resonates with them.”

Visual Execution Must Reinforce the JTBD — Copy Alone Is Not Enough

Once the winning JTBD angle is confirmed in copy, every visual asset must carry the same message. Daphne's integration step isn't just swapping out headline text — it's auditing every screenshot, every illustration, every push notification icon against the validated job. Misalignment between copy and visuals is a common reason a message that tested well in ads underperforms when integrated into the product.