“I always first with the jobs to be done try to narrow it down a bit... I also look at like what is the problem that we're trying to solve how good are we at actually solving that problem how good a solution are we for that and how much chance is there that we can differentiate.”

Narrow Your JTBD Candidates to 2-3 Before Writing Any Messaging

Most apps have 5-10 plausible jobs-to-be-done but only 2-3 are worth leading with. Daphne's filter: prioritize jobs where the app actually solves the problem well AND where there is room to differentiate from competitors. Starting with a shorter, sharper list prevents the common mistake of diluting every touchpoint by trying to cover everything at once.