“each account has costs for us right and so um you know as nice as it would be to sort of almost go this somewhat altruistic route of like let you have a one-time fee for it the reality is that like that's not super possible at the moment”

Per-account marginal cost forces subscription pricing

Lifetime pricing for Maybe is structurally broken because every connected account incurs ongoing aggregator cost. Audit per-customer recurring costs (API calls, data refreshes, third-party seats) before picking a model — if any scale linearly with customers, lifetime pricing is broken regardless of how appealing it sounds. Save one-time deals for products with truly zero per-customer marginal cost.