“that added a ton of overhead it meant that we could only be in the US we have to keep an unchangeable copy of every single interaction for like seven years we're not doing that anymore there's no advice component we can rip out half the code”

Every "and we also do X" silently shrinks the addressable market

Bolting a regulated financial-advisor layer onto v1 forced US-only rollout, locked the tech stack to seven-year audit trails, and ballooned overhead. The revival ripped that surface out — half the code went with it. Every 'and we also do X' tacked on at launch silently shrinks the market and slows the iteration loop. Cut the regulated piece, ship the simple version, see if anyone cares.