“The one action item is what's the easiest, lowest hanging fruit to use either rewarded ads or one-time purchases in your app? The answer is just to build an economy: introduce a soft currency, which is gaming slang for a way of building an economy that's not based around dollars. It could be gems or flowers or whatever.”

Build a soft currency: lowest-hanging hybrid monetization unlock

Subscription apps only have 3-4 price points (weekly, monthly, yearly, lifetime) and miss everyone whose willingness-to-pay falls between them. Inserting gems or coins lets you plug in rewarded ads (10 coins per view) and tiered IAP bundles (5/10/15 coins) to capture the full demand curve. Deconstruct Raid: Shadow Legends, Candy Crush, or Supercell games as reference.