“In a time when anyone can build and the barriers to build are so low because of AI helping us here, the real differentiators are distribution. We're seeing the App Mafia guys and a ton of other really amazing marketers and distributors scaling their apps very, very quickly through TikTok, and it's actually these guys that we're seeing get those exits within 12 to 18 months.”

Distribution > dev: killer marketers, not killer coders, hit 12-month exits

When asked who's hitting million-dollar exits inside a year, Peleg flatly says it's the killer marketers, not the killer engineers. AI has flattened the build moat, so the founders winning quick acquisitions are the ones doing founder-led TikTok content or running tight relationships with niche influencers (a Christian app working directly with Christian creators). Building is table stakes; eyeballs are the job.