“I ended up talking to probably a 100 plus founders that were working in the B2B SAS industry and I think the unifying concern was yes this was a really painful problem people hated creating product demos people hated the sound of their own voice and that's when I realized hey there's something to run with here”

Talk to 100+ founders before building to confirm the problem is painfully real

Joseph interviewed over 100 B2B SaaS founders before writing a line of code, looking for consistent emotional language — not just a nod of agreement. The repeated, specific signal (hating demos AND their own voice) gave him the conviction to build rather than guess at a painful problem.