“I personally offered to create free super demo for founders on Reddit as well as indie hackers and what I asked them to do is post their product URL i would take that and I would actually go ahead and create the super demo of their product for them then I would comment in line on their post with the interactive demo so that they can just sign up duplicate the demo and start using it right away”

Publicly build free demos on Reddit so lurkers convert without being asked

By doing the work publicly in comment threads, Joseph turned each individual outreach into a live product demonstration visible to hundreds of lurkers. Observers who never requested a demo would click, see the value, and either sign up directly or request their own — multiplying the reach of each manual effort and driving the first 100 customers.