“Most of the customers we closed came through watching at least one YouTube video before jumping on a call. YouTube and watching long-format content by nature has this high intent from the watcher but also creates insane trust into your business. It's the second biggest search engine after Google.”

YouTube long-form videos build trust that converts prospects before sales calls

After validating with SEO, the team doubled down on inbound by adding long-form YouTube videos to their content mix. Unlike blog posts, video built trust before a sales call even started, shortening the close cycle. Their 600-subscriber channel punched well above its weight in revenue contribution.