“We focused more on the higher-paying businesses because we saw lower churn with these. Our paying customer number is only 38, but these are high-value businesses.”

38 high-ticket customers at 90% margin beats chasing thousands of free signups

With 2,000 total signups, Setter AI deliberately narrowed to 38 paying customers ranging from $50 to $5,000 per month. Concentrating on high-ticket buyers reduced churn and kept operations manageable at 90%+ margins.