Founder Playbook

Idea validation
I created a completely fake demo for this product because the product wasn't there yet and put it on this landing page. I think it's the most low-effort way to validate the idea because I wanted to find out if people would actually pay for this.

Fake demo landing page validates buyer intent before writing any code

Joseph built a minimal landing page under an existing warm domain before writing a single line of code. He used an AI-generated fake demo from ElevenLabs and a Calendly link as the only call to action, letting organic search traffic drive real buyer conversations.


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Joseph & Teimo
Setter AI$10K MRR
Starter Story
How We Built a $10K/mo SaaS· 0:49
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