“By the time they get halfway through the video they've already given the algorithm the 50-60-70% watch time and then you plug the app.”

Bury the Product Reveal Past 50% Watch Time — Let the Algorithm See Engagement Before the Sales Pitch

TikTok's algorithm rewards completion rate. If a video feels like an ad from the first second, viewers skip and the algorithm buries it. Joseph's template: lead with relatable content that earns the watch time, then introduce the app naturally at the 50%+ mark as a solution to the pain point just demonstrated. The ADHD hack TikToks exemplify this — genuine tips first, app mention last, delivered to an audience already nodding along.