“I repurpose the same content on all platforms and I do that every day so I share at least 30 tweets a month”

Repurpose One Piece of Content Across Every Platform Daily

John's content strategy hinges on volume through repurposing: one idea gets distributed across X, LinkedIn, Substack, and Facebook simultaneously rather than creating platform-native content for each. This lets a solo founder maintain a consistent daily presence across channels without proportionally more effort. The discipline of 30+ posts per month ensures the audience stays warm even as he manages 26 products.