“before building in public my failure rate was really high 90% of the things I've done failed and when I start building in public it flipped so now only 10% of my products fail”

Build in Public to Cut Product Failure Rate From 90 to 10 Percent

John initially saw building in public as a free marketing tactic, but discovered its deeper value is a real-time validation loop that lets him adjust products before shipping. Sharing work-in-progress publicly surfaces signal from his target audience in real time, so each product launches already shaped by genuine user input. The result was a 9x improvement in product survival rate purely from the habit of public iteration.