“There's a Steve Jobs quote: if you do something and it turns out pretty good then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. And I think with the app store in particular boy does that really resonate.”

Apple is dwelling too long on App Store revenue instead of building what's next

Jobs' own plaque outside the Infinite Loop campus reads 'if you do something and it turns out pretty good then you should go do something else wonderful.' Gruber argues Apple has violated that principle by clinging to 30% commission structures and anti-steering rules long past the point where those innovations matured into pure rent extraction. The App Store's success should be the foundation for something new — not a fortress to defend.