“one of the main drivers for us is Apple search ads we run ads on certain keywords that helps drive people downloading the app cost to acquire a customer for us is about $130 the lifetime value of those customers is between $750 and $1,000 so as much money as we can put into those ads there's definitely ROI there”

Scale Apple Search Ads Aggressively When CAC Sits At $130 And LTV Clears $750

Apple Search Ads on targeted keywords are Weightley's primary growth lever, driven by a CAC of ~$130 against LTV of $750-$1,000. The 6-8x payback ratio means Joe scales spend aggressively because ROI is mathematically guaranteed — the channel is effectively uncapped at this unit economics.