“during COVID we had a bunch of retail chains who had limited capacity in their stores want a wait list so people could wait outside for their turn and we put Weightley in over 700 locations around the United States and that 10xed our business that year”

Pivot Into An Adjacent Vertical When A Crisis Forces Demand You Can Already Serve

Joe's biggest single growth event came from adapting Weightley's restaurant waitlist to retail capacity management during COVID. Saying yes to a 700-location retail rollout 10x'd revenue and proved that a focused product can expand audience by following demand into adjacent verticals — even ones you never planned to serve.