“Year one made no money when it launched, there was a free version. Year two we made $14,500. Year three is when it really took off, made about $116,000... About two years in is when I finally launched in-app purchases in the app store and really started growing the business.”

Launch Free And Plan For Year One Zero, Year Two $14K, Year Three $116K

Joe launched Weightley free and didn't add in-app purchases until two years in. Year one was zero revenue, year three jumped to $116K, and growth compounded from there. The free runway built the user base before monetization rather than gating it from day one — a slow-start curve most founders abandon long before year three.