“trying to run experiments too fast and trying to do too many too many fast if you're just a Founder trying to be on 10 different marketing channels at once is a recipe for best case scenario just burning out you want to like one an experiment and you want to make sure it's running for at least 3 months if you have no signal after three months then Burn It To The Ground”

Run one marketing experiment at a time and give it three months

Founders default to spraying across ten channels and learn nothing. Pick one channel based on where customer interviews say the audience hangs out, run it for three full months, and if no signal appears by then, kill it cleanly and move on to the next.