“talk to your customers and get on a lot of sales calls don't try to Outsource for your support or your sales too early you'll speed up that process so much faster if you're talking to even just five prospects or five customers a week amplify that over a month that's 20 people like at that point in time like you're going to get some insights”

Five customer calls a week beats any marketing framework

The cheat code pre-PMF is volume of conversations, not channels. Five prospect or customer calls a week compounds to twenty a month — enough raw input to spot pain points, jobs-to-be-done, and the language that should drive every later marketing decision.