“the reason why AI it was in my experience is it never produces really good content is because like you haven't done the hard work to actually think through what you want to say and the writing becomes easy and once you do that”

AI writes badly because the underlying thinking is missing

Great writing is calcified thinking. AI looks like it produces bad content, but the real failure is upstream — the operator skipped the hard thinking work. Do the thinking first and the writing, AI-assisted or not, becomes easy. Use AI for outlines, gaps, and editing, not for the creative core.