“don't try to Outsource marketing until you have product Market fit even if it's just in a really tiny vertical I feel like I see a lot of companies stumble over themselves and or put a marketer in an unfair position if you are brand new and you don't necessarily know your message you don't really know who your ideal customers are”

Don't outsource marketing until you have product-market fit

Hiring a marketer (even fractional) before PMF puts them in an unfair position. Until the message and ICP are nailed down, the founder is the only one who can find the signal. Even a tiny vertical — say 7 of 20 underwater basket weavers — counts as fit and unlocks the hire.