Founder Playbook

Mindset
you have to ask yourself the question when you're on your deathbed and you look back at your life are you going to say damn I wish I had worked harder basically nobody ever says that

The deathbed test as a stop-rule for one-more-hour bargaining

A blunt heuristic for deciding whether to push through another late night: nobody on a deathbed regrets working harder, which makes the marginal hour past a reasonable stopping point almost always a bad trade. Useful as a hard stop when the brain is bargaining for 'just one more push.'


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Dr. Jessica Gold
Bliss ScienceMIT PhD · founder coach for emotional resilience & relationships
The Bootstrapped Founder
Dr. Jessica Gold — Emotional Resilience and Self-Care for Founders· 18:03
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