Founder Playbook

Mindset
we're all testing our relational code in production as a software engineer if you test your code in production you get fired when you test your relational code the first time you test it is in your marriage then you get divorced

Don't test relational code in production

Founders ship code behind feature flags and roll back bad deploys in seconds. People can't be rolled back. Working through how you handle conflict, disconnection, and vulnerability with a coach or therapist BEFORE there's a crisis is the staging environment for the relationships that actually matter.


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Dr. Jessica Gold
Bliss ScienceMIT PhD · founder coach for emotional resilience & relationships
The Bootstrapped Founder
Dr. Jessica Gold — Emotional Resilience and Self-Care for Founders· 34:08
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