“Most people will build one product and then market it. We marketed our product by building other side products that would funnel paid users to that one temple product.”

Run The Tentpole Strategy: Market A Core SaaS By Building Satellite Products That Funnel Into It

Jeremy's tentpole strategy treats marketing as product-building. Instead of running ads or content for the core SaaS, you build small standalone tools that rank on SEO and feed users into the main subscription via natural upgrade paths. Mail Lead alone drove nearly seven figures before even funneling users upward.