“It's almost like any like portfolio of companies or products like there's a power law to subscription features where one or two features are probably going to drive the majority of your new subscriptions and everything else is nice to have but it's incremental.”

Subscription Features Follow A Power Law — Two Features Will Drive The Majority Of New Subs

After years of building Tinder's revenue roadmap, Jeff observed that regardless of how many features you put behind a paywall, one or two will dominate subscription conversion. Everything else is incremental. His dashboard showed click-through and conversion per feature daily — knowing which features drove subs was the north star for what to build next.