“if I didn't go through six ideas before Faceless I probably still would have been trying to make that first idea work and it just may not have worked at all maybe the idea wasn't good enough failing fast is a win-win it there's no lose scenario with that”

Fail Through Six Ideas Fast Enough to Find the One That Works

Jacob ran through six failed SaaS ideas before hitting on Faceless Video. Rather than treating failure as a setback, he reframes rapid iteration as pure upside — each failed idea eliminated faster means less sunk cost and faster progress toward something that actually resonates with the market.