“narrower is better — people will see you as like a thought leader”

Own an Ultra-Narrow Niche on YouTube Before Expanding to Broader Topics

Rather than creating general business or marketing content, the recommendation is to claim a hyper-specific niche like 'SEO for plumbers' or 'marketing for lawyers.' Being the undisputed voice in a small vertical builds authority faster and makes every video findable by a pre-qualified audience. This concentrated positioning then transfers directly into sales when a relevant product launches.