“Provide solutions to problems your audience already have. This really works well because these are problems you probably already have.”

Build in a Niche Where You Have the Problem Yourself to Validate Demand

Jackie's approach to both content and product validation starts with problems he personally encounters, then explores solutions publicly on YouTube. If he has the problem, his niche audience almost certainly shares it — and the video itself becomes the validation experiment, with the call-to-action link revealing real purchase intent. This removes the need for surveys or waitlists.