“For web for PostBridge my SAS, I did experiment a lot with yearly pricing, but what worked even better for me was a 7-day free trial. There's no free version. You just put your credit card in if you want to try it. You can cancel anytime. That was really helpful for me. Free trials and 40% discount on yearly or a big discount are two really simple things that I did that drove revenue up a lot.”

Beat Yearly-Only Pricing With A Credit-Card 7-Day Trial Plus A 40 Percent Yearly Discount

Jack tested yearly-pricing-first on PostBridge but a 7-day credit-card-required free trial outperformed it, with no free tier as an escape hatch. Pairing the trial with a roughly 40% yearly discount were the two pricing changes he credits with materially lifting revenue — the trial captures intent, the yearly anchor captures the upgrade.